One of the biggest complaints I hear from online clients these days is the cost of attracting traffic.  Even the most successful of these businesses are spending a fortune to get hundreds of visits to their site, but still have low conversion rates.
The problem is their mindset.  Most small business owners and online start ups equate traffic with success.  We are so brainwashed these days by the hype of quantity (Page rank, followers, hits) that we often overlook quality.  And we are losing customers because of it.
Let’s just say in …